A sign of the times – new Signage & Wayfinding Strategy revealed

Published on 08 November 2016

The road to Rockhampton and everything in between will soon be easier with the approval of a Signage Strategy at the Rockhampton Regional Council General Meeting today.

The signage, which will be installed throughout 2017, includes designs for Rockhampton Entry Gateways, Regional Town Gateways, Vehicular Directional and Promotion, Riverside Precinct, City Precinct, Kershaw Gardens, Recreation Precincts, Parks and Trails.

Rockhampton Regional Council Mayor Margaret Strelow said that the project aims to develop a contemporary wayfinding signage system that responds to the history, character and culture of Rockhampton while also looking to the future of the city and region.

“The designs approved today will contribute to the sense of place of Rockhampton through a bold and authentic palette of materials, forms, construction methods, colour and graphic elements which can be constructed locally following the tender process.

“Council believes that the full suite of signs more than meets the mark, performing the communication function it is intended for, contributes to the sense of place of the immediate environment (e.g. Park, Trail, City) and forms a continuous placemaking story throughout Rockhampton consisting of different but visually connected elements,” said Mayor Strelow.

The signage will see the use of a bold and authentic palette of materials that respond to the history, heritage and local landscape using corten, rock, galvanised steel and sandstone as well as a contemporary font inspired by the past.

“This project forms part of our ongoing commitment to creating an environment that attracts new business, investment, residents and visitors.

“While the timing of the project allows for consistency in look and feel across a number of new major projects like the Riverbank and Kershaw Gardens, the project will assist greatly in promoting our identity while providing a compelling and functional drawcard to visitors and potential investors,” said Mayor Strelow.

The construction phase of the project go to tender early in 2017, with budget allocated for installation over the next three years.