“Let’s get it sorted!” in the Rockhampton Region

Published on 29 March 2023

Rockhampton Regional Council is throwing its support behind a state-wide campaign to encourage the right behaviour when it comes to recycling and understanding exactly what belongs in the yellow lid bin.

Waste and Recycling Councillor Shane Latcham said that contamination of the yellow lid bin is not a problem that is unique to our region, which is why Council is working collaboratively with the state government and other regional Councils to address this issue.

“Council’s revised Draft Resource Recovery Strategy released last week, shows that contamination of the yellow lid recycling bin remains a concern in our region, but we are not facing this challenge alone,” Cr Latcham said.

“Together with other regional Councils across the state we have been advocating for consistency in the way we communicate and approach behaviour change when it comes to waste.

“This is becoming increasingly necessary as we prepare to transition our communities to diverting 90% of waste from landfill and achieving zero waste!

“We are pleased and excited to be sharing a 6-week pilot digital advertising campaign being issued at the state level which will provide the community with short videos covering six key themes that have been identified as barriers to getting it right at the yellow lid bin.

“The campaign will be seen across 19 Queensland councils from late March to early May 2023.

“Each week we will share a new video to our Facebook page and I encourage everyone to jump online and like, share, or comment on these videos.

“Tell us what you think - are they effective, will you remember the message, will it make you think twice about what goes in the yellow lid bin?

“This will form part of the analysis and feedback that we will provide the state government to assist in future content development that has the potential to create lasting impact in our community.

 “This is also the first step to a broader campaign that Council will be working toward in the coming months to really drive home the message: ‘Let’s get it sorted!’

“As outlined in the Draft Resource Recovery Strategy, collective action is needed if we are to achieve our new revised target of reaching zero waste by 2040!

“This is a great opportunity for everyone to get on board with this message, share any learnings with family and friends and share your feedback with us!”

To find out more about the ‘Let’s get it sorted!” campaign visit: www.qld.gov.au/recycling

To have your say on Council’s Draft Resource Recovery Strategy visit: https://engage.rockhamptonregion.qld.gov.au/

Consultation closes 11 April 2023